Fightland

Unit Publicity

RK PR was appointed by STARZ to handle unit publicity on Fightland - a brand new crime thriller set in the world of British boxing and executive produced by Curtis “50 Cent” Jackson.

Key responsibilities included managing the stills photographer and liaising with the Starz photography team on coverage requirements, working with the BTS shooter to capture relevant and exciting on-set content (side-of-set interviews, action sequences, set tours) and coordinating a two-day marketing shoot in London for key cast. The shoot included key art concepts, social media capture, EPK interviews, motion portraits/character and gallery photography. In addition, RK PR interviewed HODs and directors to create a bespoke set of production notes and developed written materials including synopses and character bios.

RK PR also planned and executed several on-set days with executive producer 50 Cent during which BTS, social soundbites and photography were captured.