The Essex Serpent

Unit Publicity

RK PR was appointed by See-Saw Films and AppleTV+ to manage unit publicity for the television adaptation of Sarah Perry’s award-winning novel The Essex Serpent. 

Starring Claire Danes and Tom Hiddleston, RK PR worked closely with the producers, the Apple marketing team, unit photographers and EPK crew to create a rich package of additional content including a studio set-tour with Tom Hiddleston, a behind-the-scenes feature in which author Sarah Perry made a cameo appearance during the shoot at the Natural History Museum and some bespoke insights into the wardrobe department with award-winning Costume Designer Jane Petrie. 

In addition, RK PR worked closely with the relevant teams to ensure the key art shoot, cast and crew interviews and social media content were planned and executed efficiently. 

As well as the logistics of creative content capture, RK PR managed and released first look pictures to key press, resulting in global interest for the show and a strong foundation for the launch campaign.